Privacy policy

Last updated: 24 October 2026

This page explains what personal information Airo Scale collects, why, and what you can ask us to do with it. We keep it short and we only collect what we need.

Who we are

Airo Scale is a trading name of Daniel Madzia, a sole trader based in Wales, UK. We are the "controller" for the personal information described here, which means we decide how it is used.

What we collect

• When you ask for a call: the details you send us, such as your name, email address, business name, website, the plan you're interested in, when suits you and anything you write in your message. Our booking form sends these details to us through our website host, Netlify, which stores the submission and emails it to us.
• When we talk or email: your messages and any notes we make about your business and goals.
• If you become a client: your contact and billing details, invoices and payment records, and the information we need to run your campaigns.
• If we contact you first: your business contact details, taken from public sources such as your website or business profile.

Why we use it

• To reply to you and arrange a call. We do this because you asked us to (taking steps before a possible contract).
• To deliver our service to clients, including invoicing. This is needed to perform our contract with you.
• To keep business and tax records, because the law requires it.
• To contact businesses that might benefit from our service. We do this based on our legitimate interest in growing our business. Every message tells you how to opt out, and if you say no, we won't contact you again.

We never sell your information and we don't use it for anything else.

Your campaign data

When we manage your ChatGPT ads, we work inside the ad account you own. Any information about your customers there (for example, conversion data) belongs to you. We handle it only on your instructions, as your "processor", as set out in our client terms.

Who we share it with

Only the services we need to run the business: our email provider (Google Workspace), our website host (Netlify, which also receives booking form submissions), any booking tool we use, and an accountant if we use one. They can only use your information to provide their service to us. We may also share information if the law requires it, for example with HMRC.

Some of these providers may store data outside the UK. Where they do, we only use providers that protect it with the safeguards UK law requires.

Our website

Our website doesn't use cookies or tracking for advertising. Like most websites, our hosting provider keeps basic technical logs (such as IP addresses) to keep the site running securely. The fonts on our site are loaded from Google Fonts, which means Google receives your IP address when the page loads. If we add analytics in future, we'll update this page and ask for your consent where needed.

How long we keep it

• Enquiries that don't go further: deleted within 12 months.
• Client records and invoices: kept for 6 years after our work ends, to meet tax rules and in case of legal claims.
• Opt-out requests: we keep a short note so we never contact you again.

Your rights

You can ask us to:

• send you a copy of the information we hold about you
• correct anything that's wrong
• delete your information (unless we must keep it by law)
• stop or limit how we use it, including for any marketing
• send your information to you or another business in a usable format

Email danielmadzia@airoscale.com. We'll reply within one month. It's free.

If you're unhappy with how we've handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes

If we change how we use your information, we'll update this page and the date at the top.